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Dutch Bros.

As of Sept. 30, 2024, Dutch Bros operated more than 950 locations across 18 states.

Amid its planned expansion, Dutch Bros Inc. has added a retail veteran to its C-suite.

The Oregon-based drive-thru coffee chain has announced that Venki Krishnababu has joined the company as its new chief technology and information officer. Krishnababu brings nearly 30 years of experience leading “transformational, enterprise-shaping strategies with a proven track record of creating business value through technology, innovation and partnerships,” according to Dutch Bros.

Krishnababu assumed the role of chief technology and information officer on Dec. 16. Prior to joining Dutch Bros, he spent seven years with Lululemon Athletica Inc. as chief technology officer. Prior to Lululemon, Krishnababu was chief technology officer at Premera Blue Cross and spent 16 years in various leadership roles at Nordstrom, including senior director of technology.

[READ MORE: It’s a brew-haha: Coffee chains battle for space]

“Venki has deep experience leading technology strategies across multiple functions, including data and analytics, cybersecurity and digital transformations,” said Christine Barone, CEO and president of Dutch Bros. “Above all, though, Venki is known for his people-centric leadership, which aligns perfectly with Dutch Bros culture. His leadership will be key as we continue to invest in technology to enhance our customer experience.”

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2024-12-16 14:31:20

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